TitleAcquiring Generated Branch Hearts
When Official Creators’ content get Likes a certain number of Branch Hearts are created according to Branch’s currency conversion rates. In this manner Branch Hearts are shared with Official Creators and other active community members.
Also, the reason Branch Hearts are distributed among creator and active community members is because they serve a vital role in establishing and maintaining the value of Branch Hearts.

* From July 12, 2018 with Branch version 1.4 until now 100% of Branch Hearts are awarded to creators as a demonstration. When the demonstration period ends creators should expect the Branch Hearts they receive to decrease 50% - 75%.